Real estate · Agents & brokers

You are paying for leads you never follow up on.

Every inquiry that sits unanswered for more than five minutes is already comparing you to someone else. These loops close the gap — qualifying, routing, and nurturing every lead automatically, whether you are in a showing or asleep.

Lead response
Under 90 sec
Follow-up rate
100%
Hours saved / week
6 – 12
The core problem

Agents lose deals in the gaps between tools, not in negotiations.

The inquiry came in. Someone meant to follow up. The CRM has the contact. But nobody owns the next step — and by the time someone remembers, the buyer is under contract with someone else.

Without automation

Every lead depends on a person remembering.

  1. Inquiry hits email, Zillow, or text — agent is in a showing.
  2. Lead sits for hours. No acknowledgement, no record.
  3. Agent follows up when they can. Buyer has moved on or gone cold.
  4. Dead leads pile up in the CRM. Nobody has time to work them.
  5. Showing feedback never gets collected. Serious buyers go unnoticed.
With the pipeline

Every inquiry becomes a tracked object with a next step.

  1. Inquiry creates a record immediately — regardless of source or time.
  2. Qualifying questions go out in under 90 seconds. Answers enrich the record.
  3. Hot leads get an alert. Warm leads enter a nurture sequence. Cold leads get flagged.
  4. Showing follow-up goes out automatically. Feedback is logged to the record.
  5. Dead leads re-engage on a schedule — you get notified when they respond.
The loops

Four systems that run whether you are available or not.

Each loop targets a specific gap in the typical agent workflow. They can be deployed individually or as a connected stack.

Loop 01

Lead intake & qualification

Every inbound inquiry — website form, Zillow, Realtor.com, text, missed call — triggers an immediate response and a qualifying sequence. Answers score the lead and route it.

  • Timeline, pre-approval status, and price range captured automatically
  • Hot leads escalate to your phone within minutes
  • Warm leads enter a structured nurture sequence
  • Every record lands in your CRM with source, score, and status
Loop 02

Showing follow-up

A message goes to every buyer within two hours of a showing. It asks what they thought, whether they want to see anything else, and what is holding them back. Answers update the record.

  • Feedback collected on every showing without agent effort
  • Interest signals flagged automatically — "loved it" vs "not quite"
  • Objections captured and surfaced to the agent
  • Serious buyers identified faster
Loop 03

Dead lead revival

Contacts that went quiet get a re-engagement sequence at 30, 60, and 90 days. Message tone and content change based on how long they have been cold and what they originally inquired about.

  • Works through leads that were never properly followed up
  • Personalized to original property type, price range, or area
  • Agent is notified only when a lead responds — no noise
  • Converts 5 – 15% of cold contacts without manual effort
Loop 04

Listing & market update distribution

New listings and price reductions trigger automatic alerts to matched leads in your CRM. Past clients get a quarterly market update in your voice, keeping you top of mind for referrals.

  • Matched to buyer criteria already captured in the record
  • Sent from your email — not a generic platform blast
  • Past client touchpoints require zero ongoing effort
  • Referral and repeat business surfaces organically
Build stack

Built on tools you already use or can adopt in a day.

01

CRM integration

We connect to your existing CRM — Follow Up Boss, KVCore, LionDesk, HubSpot, or a simple Airtable base — so leads, records, and sequences live where you already work.

02

Multi-source intake

Zapier or n8n handles the plumbing — pulling inquiries from Zillow, Realtor.com, your website, and phone systems into a single pipeline with unified record structure.

03

AI enrichment & drafting

Claude handles qualification logic, message drafting, and lead scoring. Responses sound like you, not a bot — because they are written in your voice from a brief you approve once.

04

Owner visibility

A simple dashboard (or a Slack/text alert) shows you what came in, what was sent, what is waiting, and what needs your attention. You stay informed without being in the loop on everything.

The audit takes 20 minutes. The gaps it finds usually take longer to believe.

We map your current inquiry flow, identify where leads are falling out, and show you exactly which loops would close those gaps first.

Run the AI audit →